Audience
Reports
This section is under development.
Data analysis
- advice on audience analysis
- see how many new contacts added from which tag
- See how many new contacts added by channel source
- How did the contacts added from source X performed
- Doing a Recency Frequency Value analysis on contacts
- Omnichannel email, sms analysis
Audience KPI's
- how many contacts added to platform
- Maintaining 3 month growth in new contacts of 10%
- Maintaining under 20% of unused contacts
- Adding 1 contact stream per month